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By Léa Pool
Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Outraged and incendiary, Pink Ribbons, Inc. shows how the devastating reality of breast cancer has become obfuscated by a shiny, pink story of success. (2011, 98 min, digital) More details »
Both screenings have SOLD OUT. Pink Ribbons, Inc. will open at a Bay Area Landmark theater on June 29.
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